Yes, it's true that our competitors claim to be superior in most every way -- but we are still the LEADING BRAND!  And don't forget it.  We don't feel the need to advertise our products, because our competitors always do such a good job of mentioning us in their ads.

Maybe our detergent doesn't get the clothes as white as our competitors--and yes there still is a ring around your collar...we admit it.  Perhaps our mouthwash doesn't kill as many germs.  It's possible that our toothpaste doesn't do the best job of combating gingivitis.  It's true....our diapers do have a tendency to leak...and our paper towels don't pick up the water very well..... Maybe, just maybe we don't have the best products....maybe we are mediocre..... 
BUT WE'RE STILL THE LEADING BRAND AND DON'T YOU FORGET IT!